Welcome to the Gibson Group

Welcome to the Gibson Group, a full-service, solution-based healthcare communication agency. Our experienced, winning team brings you measurable results.

Talented, driven and dedicated, the Gibson Group “can do” Team is known for partnering with their clients to deliver to outstanding, results-oriented campaigns.



The Gibson Group. Strategically driven brand-aid.

Medkit

Our Mode of Action

At the Gibson Group our brand-aid focuses on creating targeted solutions and insightful strategies that engage, energize and deliver outstanding brand outcomes for every stage of your drug’s lifecycle. Be it pre-launch, launch, or post-launch, we expertly navigate the Canadian regulatory landscape and market for you.


From first-time launches to providing first-aid to an existing brand, no challenge is too big or too small for us. We are the healthcare communication specialists with over 25 years of experience in creating brand identity. We have the know-how, the passion, the connections and the capabilities to build or resuscitate your brand.


As marketing specialists whose singular passion is healthcare, our expertise includes:

  • Complete review of your promotional and  clinical brand history
  • Competitive landscape analysis
  • Results-driven strategic process
  • Unique, creative innovation
  • Deeper understanding of PAAB
  • In-depth HCP, patient, healthcare sector  profiling and understanding
  • Experienced, creative medical writing
  • Design excellence and experience in all  media platforms
  • Dedicated service and responsiveness
  • Exceptional deliverables – on time,
     on budget
  • Complete review of your promotional and  clinical brand history
  • Competitive landscape analysis
  • Results-driven strategic process
  • Unique, creative innovation
  • Deeper understanding of PAAB
  • In-depth HCP, patient, healthcare sector  profiling and understanding
  • Experienced, creative medical writing
  • Design excellence and experience in all  media platforms
  • Dedicated service and responsiveness
  • Exceptional deliverables – on time,
     on budget
  • Complete review of your  promotional and clinical brand  history
  • Competitive landscape analysis
  • Results-driven strategic process
  • Unique, creative innovation
  • Deeper understanding of PAAB
  • In-depth HCP, patient, healthcare  sector profiling and understanding
  • Experienced, creative medical  writing
  • Design excellence and experience in  all media platforms
  • Dedicated service and  responsiveness
  • Exceptional deliverables – on time,  on budget
  • Complete review of your promotional and clinical brand  history
  • Competitive landscape analysis
  • Results-driven strategic process
  • Unique, creative innovation
  • Deeper understanding of PAAB
  • In-depth HCP, patient, healthcare sector profiling and  understanding
  • Experienced, creative medical writing
  • Design excellence and experience in all media platforms
  • Dedicated service and responsiveness
  • Exceptional deliverables – on time, on budget

  • Complete review of your  promotional and clinical brand  history
  • Competitive landscape analysis
  • Results-driven strategic process
  • Unique, creative innovation
  • Deeper understanding of PAAB
  • In-depth HCP, patient,  healthcare sector profiling and  understanding
  • Experienced, creative medical  writing
  • Design excellence and  experience in all media
     platforms
  • Dedicated service and  responsiveness
  • Exceptional deliverables – on  time, on budget

  • Complete review of your  promotional and clinical  brand history
  • Competitive landscape  analysis
  • Results-driven strategic  process
  • Unique, creative innovation
  • Deeper understanding of  PAAB
  • In-depth HCP, patient,  healthcare sector profiling  and understanding
  • Experienced, creative  medical writing
  • Design excellence and  experience in all media
     platforms
  • Dedicated service and  responsiveness
  • Exceptional deliverables – on  time, on budget

  • Complete review of your  promotional and clinical  brand history
  • Competitive landscape  analysis
  • Results-driven strategic  process
  • Unique, creative innovation
  • Deeper understanding of  PAAB
  • In-depth HCP, patient,  healthcare sector profiling  and understanding
  • Experienced, creative  medical writing
  • Design excellence and  experience in all media
     platforms
  • Dedicated service and  responsiveness
  • Exceptional deliverables –  on time, on budget

  • Complete review of  your promotional and  clinical brand history
  • Competitive landscape  analysis
  • Results-driven  strategic process
  • Unique, creative  innovation
  • Deeper understanding  of PAAB
  • In-depth HCP, patient,  healthcare sector  profiling and  understanding
  • Experienced, creative  medical writing
  • Design excellence and  experience in all  media platforms
  • Dedicated service and  responsiveness
  • Exceptional  deliverables – on time,  on budget

Our Team

The people behind the Gibson Group

At the Gibson Group our most important asset is our people. Our talented, diverse team has one goal, to work together to deliver measurable results for your brand.

Our Capabilities

  Healthcare Brand-Aid

The Gibson Group. Brand-aid solutions that change brand outcomes.

At the Gibson Group, our client-centred, solution-oriented approach is central to all we do.

As forward-thinking, healthcare communication specialists, we truly understand the Rx and OTC market and all its specialized nuances. Our collective knowledge, technical ability and dedication are fused with the experience and passion necessary to consistently deliver sustained, measurable results at every stage of your drug’s lifecycle.

  Click images to enlarge

Pre-launch

Our deep healthcare market expertise allows us to go further into your brand at pre-launch. The countdown begins with research and continues with a spectrum of multi-channel, integrated services that ensure a highly effective start-up.

Launch/Re-launch

At the Gibson Group we know that strategy, expertise and creativity are just some of the tools needed to launch a successful brand. From concept to post-delivery, we know how to engage your HCP, stand out in the healthcare landscape and successfully build your brand every step of the way.

Post-launch

Keeping the ball in the air post-launch is part of our expertise too. Our end-to- end services are designed to provide dynamic brand health from pre- to post-launch. At the Gibson Group we know how to engage the HCP at every point in your brand’s life-cycle.

  Canadian Market Access/Launch

The Gibson Group. Your partners for a successful launch.

The Gibson Group will partner with you to ensure a successful launch in Canada. Understanding that restrictive budgets can be a challenge, we’re experts in tailoring a launch at every level to deliver strategic content and key messaging that connects and resonates with Canadian healthcare professionals. Regardless of your budget, we offer solutions for every launch:

  • We integrate and parallel our core services of research, strategy, ideas & communication development at each stage of market access from regulatory approval of your drug to launch and post-launch.
  • We partner and collaborate with the right organization and stakeholder at each stage of the timeline for pre-launch, launch and post-launch to ensure your drug’s success.

  Click images to enlarge

  Diversity Healthcare Marketing

The Gibson Group. Insightful, culturally relevant communication opportunities.

At the Gibson Group we know that diversity healthcare is all about how to “culturally-connect” with the ever growing (20% of the population) ethnic minorities in Canada. Our team’s depth and experience allows us to sensitively integrate your drug’s scientific message and key benefits to the entire healthcare environment to help improve the health, compliance and wellbeing of our fellow Canadians.

  Click images to enlarge

Our Work

Our solution based brand-aid at work

Here's a snapshot of some of the leading healthcare brands we've elevated within their therapeutic category.

Connect With Us

Connect with us to see how our brand-aid can deliver measurable solutions for you.

Allison Boyd, President

905-713-3615 |ext. 202  

Gibson Group Inc. | 65 Wellington Street E. Aurora, ON. Canada L4G 1H7