About Gibson Group.

Meet our team.

Allison Boyd
President & CEO

People with a passion for results.

At Gibson Group, we believe our most valuable asset is our people. We are a team of seasoned professionals from diverse backgrounds and areas of expertise who work together to achieve one goal: to deliver measurable results that matter for our clients.

Our extended team.

Sometimes a project calls for just a little bit more – and we take comfort in knowing that we’re covered. We have a carefully selected roster of freelancers on standby who are ready to dive in at a moment’s notice for any project that requires creative, digital, or medical writing support. Good people helping good people.

Capabilities.

Strategy and creative

Guided by our proprietary strategic process, our extensive research and analysis help inform decisions on how to competitively position products in the marketplace.

Our experienced team of art directors, designers, illustrators and copywriters are masters of their crafts, bringing creative briefs to life, all while pushing the boundaries of pharmaceutical regulations.

Omnichannel marketing

Omnichannel marketing is an important part of our strategic approach that creates a seamless and integrated experience for healthcare professionals across multiple channels. This means that whether a healthcare professional interacts with a brand through social media, a website, an app, a conference, or through a rep, they receive one consistent, memorable message.

One of the greatest benefits of omnichannel marketing is that we can pivot in real-time, which aligns perfectly with our ‘data-driven’ approach. We can carefully monitor what parts of the campaigns are working well and where they can improve and make real-time adjustments as needed.

Offline communications

We recognize that despite the ubiquitous use of digital technology in healthcare, there will always be a need for a holistic mix of tools in a variety of formats to meet physicians and their patients where they are.

Traditional programs and tools, including value-added leave-behinds, sales representative support materials, patient brochures, and conference event management, continue to hold significant value. We incorporate these elements into our strategic plans and within the capabilities of our creative studio. Sales meetings and conference event management are integral components of our comprehensive approach.

KOL strategy and advisory boards

We understand how important key opinion-leaders (KOLs) are in supporting your brand and ensuring your communication strategy is on point and building advocacy. As part of our offerings, we build the strategy and deploy the logistics assist facilitating focus groups, surveys, advisory boards and more, so that we obtain that crucial feedback and validation needed to make your product successful.

Our strong relationships with KOLs allow us to collaborate on advisory boards that generate valuable insights, which we then transform into a variety of educational content, including podium opportunities, scientific articles, and webinar videos.

Our values.

Trust & authenticity

We have built our reputation on being trusted business partners to our clients for the past three decades. We are authentic, honest, and completely transparent. You can trust us to care for your business as though it were our own – because as partners it really is.

Prioritized Partnerships

As a true business partner, our clients’ success is our success. This is why we commit to integrating with your team from day one. Our collaborative approach lets us customize our involvement to your team’s working style. We cover all aspects of campaign management and adapt as needed to help manage your workload. Having us as your trusted partner means you can depend on us to manage the details from end-to-end.

Iterate & improve

We prioritize continuous learning and development through incremental changes. We listen, we learn, we adjust. Never resting on our laurels and believing things can always be improved, we see challenges as opportunities and approach them with a mindset of informed experimentation, adaptability, and a willingness to embrace change in order to achieve better results.