CASe studies
How we increased Crest + Oral-B product sales and gained 1200+ social media followers from a Convention Booth Activation
Convention Booth Activation for Crest + Oral-B
“The new
booth design streamlined
the journey creating better engagement, education, conversion!”
BUSINESS REQUEST
Crest + Oral-B briefed our team to create a conference experience for an upcoming convention. The client’s goals for this project included:
- Leveraging currently used digital technologies to improve attendee engagement
- Growing brand loyalty by achieving multiple KPIs (including sales targets)
- Educate dental professionals on key claims for Crest + Oral-B products
- Meeting all campaign desired goals in a tight and efficient timeline
- Adhering to all COVID-19 safety protocols
THE GIBSON GROUP SOLUTION
To meet Crest + Oral-B’s goals, we facilitated the following solutions:
- Supported the redesign of the booth to deliver an impactful learning and sales experience
- Collaborated with a digital activation partner to build a communications strategy through gamification of the booth
- Managed the booth selfie station and facilitated community management for Crest Oral-B’s Instagram account to drive engagement
- Created interactive posters using QR codes to assist in learning and purchasing of products
- Developed an immersive video demo to improve education of Crest + Oral-B product claims
- Facilitated a COVID-19 safe, hand-free experience for every guest
PROVEN RESULTS
By working with The Gibson Group, Crest + Oral-B:
- Gained 1200+ new members to their digital community
- Had a significant increase in product sales conversions
- Experienced 5%+ growth in Instagram followers
CLIENT FEEDBACK
“The new booth design streamlined the journey creating better engagement, education, conversion!”
– Senior Brand Manager, Crest + Oral-B
Senior Brand Manager, Crest + Oral-B
How we increased website traffic by 256% and created educational resources that landed Metvix 154K new users
Launching a Nation-Wide Awareness
and Referral Program
"We enjoy working with the Gibson Group Team and look forward to continuing success with the agency."
BUSINESS REQUEST
A specialty pharmacy (Rx) brand collaborated with our team to jointly work towards gaining more awareness and specialist referrals for their products. The client’s goals for the project included:
- Creating educational materials to share with Canadian general practitioners (GPs)
- Designing and launching an “Online Specialist Locator” tool for their website
- Increasing consumer awareness of product usages and benefits
- Encouraging increased conversation between consumer and GP about the product
THE GIBSON GROUP SOLUTION
To meet our client’s goals, we facilitated the following solutions:
- Developed and launched a comprehensive Specialist Locator tool for the brand website
- Wrote a detailed product and condition awareness website page, linking to the new Specialist Locator tool
- Created a profiling questionnaire for use by general practitioners with their patients
- Deployed digital ads, marketing emails, and a consumer-facing social media campaign to raise brand awareness for healthcare professionals and patients
PROVEN RESULTS
By working with The Gibson Group, our client:
- Gained 382K impressions within two months of campaign launch
- Reached over 154K new users with educational resources
- Experienced a 256% increase in website traffic
- Maintained a very high email open rate throughout the campaign (41.5%)
CLIENT FEEDBACK
"We enjoy working with the Gibson Group Team and look forward to continuing success with the agency."
– Brand Manager, Metvix
Brand Manager, Metvix
How we helped Metvix achieve 955K program impressions
Key Opinion Leader (KOL) Program Creation
BUSINESS REQUEST
A specialty pharmaceutical (Rx) brand collaborated with our team to reach the collective goal of building a regional support and brand education system for Canadian dermatologists. The client’s goals for the project included:
- Providing regional-specific, peer-to-peer educational information on the use of the brand’s products
- Building chosen specialists into key opinion leaders (KOLs) in their chosen region
- Driving increased healthcare professional traffic and usage to the brand website
THE GIBSON GROUP SOLUTION
To meet our client’s goals, we facilitated the following solutions:
- Scripted, filmed, and edited a KOL Leadership Series, consisting of four educational videos
- Recruited and trained three product KOLs to create customized product content based on regional preferences
- Recorded and produced video presentations at multiple different office locations nationwide
- Deployed geo-targeted digital promotions to drive awareness and traffic to the brand website
PROVEN RESULTS
By working with The Gibson Group, our client:
- Gained 955K program impressions and website visits after campaign launch
- An increase to 38% open-rate on geo-targeted emails
- Established KOLs as regional leaders/spokespeople for future brand campaigns