Unlock how omnichannel drives marketing success
Complete the form to receive your copy of the case study and see how Gibson Group drives impactful, omnichannel results for healthcare and pharma brands.
Discover how Gibson Group engaged key decision-makers, like you, at the Future of Pharma Marketing Summit with an innovative omnichannel strategy. Our case study highlights how we combined Meta, LinkedIn, Google Search, and Display ads to connect meaningfully with conference attendees, overcoming targeting challenges to generate valuable connections.
What You’ll Learn:
- Targeted Engagement Across Channels: See how we connected with the right professionals on the platforms they respond to.
- Overcoming Industry Challenges: Find out how we adapted our strategy without access to attendee lists – a common problem most brands face when not hosting the event.
- Meaningful Impact and Lead Generation: Learn about the measurable results that came from our approach.
Why work with us?
Strategy & creative
Guided by our proprietary strategic process, our experienced team of art directors, designers, and copywriters work together to bring creative briefs to life, all while pushing the boundaries of pharmaceutical regulations.
Omnichannel marketing
We have the expertise to create solution-oriented strategies to tie in all touchpoints. Our dedication to ensuring that the channels of communication are working together and tying together to create a personalized journey for your customer.
KOL advisory boards
KOLs are critical in supporting your brand and ensuring your communication strategy resonates with its intended audience and continues to build advocacy. We help facilitate focus groups, surveys, ad boards and more, so that we obtain that crucial feedback and validation needed to make your brand successful.
About us.
Gibson Group is an independent, omnichannel healthcare marketing agency that focuses on data-driven insights to maximize results and performance. We proudly partner with our clients to create, implement and manage innovative brand strategies, which are brought to life with our cutting edge creative and storytelling.
Take a look around our website. See what’s made our clients happy – and let us do the same for you.
Our work.
HCP
influencer
The brief: Develop a Reel for Instagram with gynecologist HCPs to discuss the ingredients used in feminine care products and help inform users about misinformation and safety of products.
Marketing strategy
The brief: Provide the full-service of communication and marketing solutions for 2023, including online, offline, and event implementations.
KOL
program
The brief: Develop a regional support system designed to educate Canadian dermatologists about their products.
