Crest + Oral-B
Client: Procter & Gamble Canada
Project Type: Convention Booth Activation
The brief.
Crest + Oral-B sought to elevate their booth presence at industry events, aiming to create a memorable, hands-on experience that would enhance product education and sales.
The challenge was to stand out in a competitive space while ensuring visitor engagement remained safe in light of COVID-19 restrictions.
The research.
We conducted thorough research on event engagement strategies, focusing on integrating digital tools like gamification and interactive content to boost visitor interaction. We analyzed social media trends to leverage Instagram for real-time engagement and brand visibility. Additionally, we studied best practices for COVID-19 safety measures to ensure a seamless, touchless experience at the booth.
The concept.
To help Crest + Oral-B achieve their goals, we redesigned their booth for a more engaging learning and sales experience, incorporating gamification with a digital partner to drive interaction. We managed a selfie station to boost Instagram engagement, created QR code posters for easy access to product info and purchasing, and developed an immersive video demo to enhance product education. All of this was done with a focus on providing a COVID-safe, hands-free experience for every guest.
The results.
The solutions we implemented not only enhanced visitor interaction but also improved product education and increased sales conversions. The innovative use of technology, combined with strategic social engagement, ensured that Crest + Oral-B’s booth stood out as a leader in both customer experience and safety.
Highlights.
- Gained 1200+ new members to their digital community
- Had a significant increase in product sales conversions
- Experienced 5%+ growth in Instagram followers