HOW WE INCREASED CREST + ORAL-B PRODUCT SALES AND GAINED 1200+ SOCIAL MEDIA FOLLOWERS FROM A CONVENTION BOOTH ACTIVATION

Convention Booth Activation for Crest + Oral-B

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BUSINESS REQUEST

Crest + Oral-B briefed our team to create a conference experience for an upcoming convention. The client’s goals for this project included:

  • Leveraging currently used digital technologies to improve attendee engagement
  • Growing brand loyalty by achieving multiple KPIs (including sales targets)
  • Educate dental professionals on key claims for Crest + Oral-B products
  • Meeting all campaign desired goals in a tight and efficient timeline
  • Adhering to all COVID-19 safety protocols

GIBSON GROUP SOLUTION

To meet Crest + Oral-B’s goals, we facilitated the following solutions:

  • Supported the redesign of the booth to deliver an impactful learning and sales experience
  • Collaborated with a digital activation partner to build a communications strategy through gamification of the booth
  • Managed the booth selfie station and facilitated community management for Crest Oral-B’s Instagram account to drive engagement
  • Created interactive posters using QR codes to assist in learning and purchasing of products
  • Developed an immersive video demo to improve education of Crest + Oral-B product claims
  • Facilitated a COVID-19 safe, hand-free experience for every guest

PROVEN RESULTS

By working with the Gibson Group, Crest + Oral-B:

  • Gained 1200+ new members to their digital community
  • Had a significant increase in product sales conversions
  • Experienced 5%+ growth in Instagram followers

CLIENT FEEDBACK

“The new booth design streamlined the journey creating better engagement, education, conversion!”

– Senior Brand Manager, Crest + Oral-B

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