Impactful advisory board for
non-profit Look Good, Feel Better

Look Good Feel Better Case Study


Through a referral from one of our long-term existing clients, Gibson Group connected with Look Good, Feel Better to help increase oncology healthcare provider awareness of their program for women newly diagnosed with cancer.

The non-profit, which helps patients feel empowered as their appearance changes throughout treatment, was looking for support increases the number of registrants to their program by referral by oncology nurses. The proposal including organizing, hosting, and facilitating an advisory board for oncology nurses and collecting insights during the ad board session for future marketing materials.

The client's goals for the project included:

  • Improving Canadian oncology nurse’s awareness of the existence and benefits of referring their patients to Look Good, Feel Better
  • Creating original creatives to support increased oncology nurse referrals to the program


Throughout the working relationship, our team was able to provide the following solutions to meet the client’s goals:

  • Researched and vetted Canadian oncology nurses to attend the Look Good, Feel Better advisory board to ensure that the feedback was as beneficial to the brand as possible.
  • Organized, hosted, and moderated a multi-day advisory board at the Gibson Group office, allowing the brand to collect valuable information about how and why oncology nurses recommend resources to their patients.
  • Collected and reported impactful findings from advisory board, giving the client a list of helpful insights to further improve their future marketing and outreach programs.


By working with Gibson Group, Look Good, Feel Better:

  • Experienced a significant increase in number of participants referrals to their program
  • Gained valuable insights into how, why, and when oncology nurses recommended resources to their patients



By Joe Cansino | December 21, 2023

Corporate name, logo, and website rebranding for a new product launch for Lucky Iron Life BUSINESS REQUEST Lucky Iron Life (previously Lucky Iron Fish) connected with Gibson Group to collaborate on a complete corporate rebrand. The goal of this project was to create a new look and feel to their ecommerce business in anticipation of…


By Joe Cansino | December 21, 2023

HOW WE CREATED A HOLISTIC MARKETING AND COMMUNICATION SOLUTION FOR THE ECZEMA SOCIETY OF CANADA BUSINESS REQUEST The Eczema Society of Canada (ESC) engaged Gibson Group to provide full-service communication and marketing solutions for their campaigns for 2023. The proposal included strategic campaign development and implementation, bilingual website redevelopment, social media management, digital advertising strategies…