HOW WE HELPED METVIX ACHIEVE 955K PROGRAM IMPRESSIONS

Key Opinion Leader (KOL) Program Creation

Metvix KOL articles

BUSINESS REQUEST

A specialty pharmaceutical (Rx) brand collaborated with our team to reach the collective goal of building a regional support and brand education system for Canadian dermatologists. The client’s goals for the project included:

  • Providing regional-specific, peer-to-peer educational information on the use of the brand’s products
  • Building chosen specialists into key opinion leaders (KOLs) in their chosen region
  • Driving increased healthcare professional traffic and usage to the brand website

GIBSON GROUP SOLUTION

To meet our client’s goals, we facilitated the following solutions:

  • Scripted, filmed, and edited a KOL Leadership Series, consisting of four educational videos
  • Recruited and trained three product KOLs to create customized product content based on regional preferences
  • Recorded and produced video presentations at multiple different office locations nationwide
  • Deployed geo-targeted digital promotions to drive awareness and traffic to the brand website

PROVEN RESULTS

By working with the Gibson Group, Metvix:

  • Gained 955K program impressions and website visits after campaign launch
  • An increase to 38% open-rate on geo-targeted emails
  • Established KOLs as regional leaders/spokespeople for future brand campaigns

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