Tampax
Client: Procter & Gamble US
Project Type: Influencer Management & Video Production
The brief.
Develop a Reel for Instagram with gynecologist HCPs to discuss the ingredients used in feminine care products and help inform users about misinformation and safety of products.
The research.
Research focused on addressing consumer concerns around safety and the importance of transparent communication. It included analysis of OEKO-TEX certification, safety testing protocols, consumer sentiment, and identified KOL leaders to engage with for expert insights.
The concept.
The Reel featured an interview between a gynecologist KOL, and a representative from OEKO-TEX, providing authoritative insights into the safety and quality of products.
By showcasing expert opinions, the Reel aimed to spark conversations around menstrual health and safety, ultimately encouraging consumers to make informed choices.
The results.
The Reel achieved significant engagement, resulting in a notable increase in views and interactions. Audience feedback was overwhelmingly positive, with viewers appreciating the clear messaging on product safety and expressing reassurance from expert insights.