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data driven process

OUR CREATIVITY TELLS YOUR STORY, BUT OUR NUMBERS HELP ENSURE THAT WE’RE TELLING THAT STORY RIGHT.

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Actionable analytics & Reporting

We believe in that complete campaign analytics reporting is the key to success. We have developed a process that help us bring a sense of precision and clarity to our programs. Together with our clients we set specific quantifiable performance goals (KPIs). We monitor advertising efforts, provide analysis of performance and optimize the creative, messaging and choice of medium throughout the year.

Our actionable reporting evaluates the effectiveness of communication materials and allows us to optimize the campaign in real-time. We are always assessing the return. This dedication to optimizing campaign performance, is what makes us different.

Gibson Group is committed to your success. Our commitment to data is what helps make that happen.

  • COMPETITIVE ANALYSIS

  • GAP IDENTIFICATION

  • CAMPAIGN CREATION

  • CREATIVE TESTING

  • DEPLOYMENT

  • MONITORING

  • ITERATIVE UPDATES

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CAMPAIGN PERFORMANCE REPORTING

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