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“A true partnership starts and ends with my clients. A trusting, respectful partnership rooted in collaboration helps me gain the insight we need to produce the very best results for our clients.”
Allison Boyd,
President
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Allison Boyd, President
I bring 20 years of healthcare sales and marketing experience across many categories; deep industry knowledge and the skill to develop high-performing communication plans that exceed goals. But my greatest achievements are the long-term foundational relationships I have with my clients.
The people behind the Gibson Group
At the Gibson Group our most important asset is our people. Our talented, diverse team has one goal, to work together to deliver measurable results for your brand.
account services
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Julia Charendoff, Office Manager
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Julia Charendoff, Office Manager
I am the office manager. I keep the team on track. And I support the team with the execution of media. My background in communications is extensive, having worked 13 years in advertising planning multichannel media. I also have a Marketing degree from Ryerson Polytechnic University.
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Jill Dennis, Account Director/Agency Ops.
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Jill Dennis, Account Manager
I’m an experienced healthcare account manager with a flair for internal and external long-term relationship building. Having worked across a wide range of therapeutic areas, I have a broad range of knowledge and expertise that is applicable to every account I oversee.
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Pauline Edwards, Account Manager
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Pauline Edwards, Account Manager
Clients and colleagues trust me to be their "go-to person" or "right hand" for day-to-day operations. I develop strong internal and external relationships, deliver brand solutions across a range of therapeutic areas, and drive results in challenging and ever-evolving markets.
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Peter Stears, Account Manager
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Peter Stears, Account Manager
My journalism degree, multimedia background and experience in broadcast is a unique asset to the Gibson Group. My determination and friendliness is calming for clients and instills confidence. I look forward to working with you and achieving great things together.
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Ferial Tan, Account Manager
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Ferial Tan, Account Manager
I’m a strong project manager. I value relationships and collaboration with external and internal counterparts to all achieve our business goals together, first and foremost by providing our clients with the best solutions possible.
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Noelle Velarde, Account Manager
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Noelle Velarde, Account Manager
After earning my degree in Communication and Media Studies from Carleton University, I joined the Gibson Group as an Account Coordinator. Today, I assist with brand management and media execution, while simultaneously supporting the Gibson Group client service team.
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Cindy Whitfield, Account Director
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Cindy Whitfield, RX Director
I have 30 years’ experience in healthcare marketing and communications on the agency and client side, in Rx and OTC products, Medical Devices and the Health Services industry. I have a client-centred approach and a "can do" attitude. I ramp up quickly. I work efficiently. And I deliver.
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Asta Bukinina, Accounting
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Asta Bukinina, Accounting
I graduated from the Accounting and Finance program with over 10 years of experience in the accounting field and am PCP certified (Payroll Compliance Practitioner). I enjoy exploring emerging accounting technologies that improve efficiency and accuracy for all our clients.
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Anthony Lucifora, Director of Digital Strategy
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Anthony Lucifora, Director of Digital Strategy
I have 7+ years’ experience of marketing to healthcare professionals, patients and consumers. I have a small business mindset and a knack for outperforming industry benchmarks with fewer resources. And I put just as much into building relationships with clients to learn everything about their brand.
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Matthew Proborszcz, Digital Co-ordinator
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Matthew Proborszcz, Digital Co-ordinator
Being part of Gibson Group's digital department continues to provide me with a plethora of knowledge within the healthcare and marketing industries. My interest in technology pushes me to find innovative ways to execute projects, achieve goals and exceed client expectations.
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Ali Iwai, Account
Manager
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Ali Iwai, Account Manager
I am a smart worker with an eagerness to learn and build relationships with clients and their brands. I oversee projects and organize team members to reach deadlines with efficiency and efficacy. My background in science and business drives my creative and sensible mindset.
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Emma Gray, Digital Communications Advisor
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Emma Gray Digital Communications Advisor
I am a seasoned digital marketing and communications advisor who brings over 7 years of experience working in the not-for-profit, government, and private industry. I provide strategic guidance on digital communication efforts in support of client objectives and am passionate about achieving succesful results.
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Kristen Males, Account Manager
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Kristen Males, Account Manager
An account manager with 14+ years of experience, I’m passionate about customer service and recognized for my ability to establish and maintain strong client relationships built on trust and delivery excellence.
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Carling Bennett, Account Manager
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Carling Bennett, Account Manager
I’m obsessed with delivering creative, strategic solutions that challenge the boundaries of Canadian Pharmaceutical marketing. I have experience managing brands across diverse therapeutic areas and life-cycles, from pre-launch through to life-cycle management. Leading with a KPI-driven mentality, I build trust and relationships with clients to form a partnership that delivers results.
creative services
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Brian Britt, SR. Designer
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Brian Britt, Senior Designer
Over 20 years in design, I have worked in corporate, finance, not-for-profit and, now, healthcare. I’ve learned to design solutions based on my understanding of clients’ business objectives to help them achieve their goals and position them for growth. I enjoy creating strategic content for digital, print and social media.
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Emma Bulger, Designer
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Emma Bulger, Designer
My passion for graphic design comes from a life-long interest in art and creativity. After earning my advanced Diploma in Graphic Design from Fanshawe College, I pursued a career in healthcare marketing. I joined Gibson Group as a Junior Graphic Designer, where I design creative and effective marketing materials.
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Joe Cansino, Art Director
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Joe Cansino, Art Director
I have been creating custom illustrations and graphic designs for over 20 years. I use my passion for design to inform my creative direction, keep my team inspired and help Gibson Group’s brands stay ahead of the curve. I look forward to bringing your brand to life with great design.
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Frank Lum, Production Manager
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Frank Lum, Production Manager
I have over 25 years of experience in graphic design and production management for a wide range of consumer and healthcare products. I’m passionate about staying ahead of the ever-changing world of technology and I pride myself on having extensive knowledge of print and digital media.
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Nora Smith, Medical Writer
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Nora Smith, Medical Writer
I have a BS in Communications from Concordia University and over 25 years creating strategic, authentic, compelling content that translates into successful outcomes for healthcare brands. My professional values are integrity, curiosity, continuous innovation and collaboration.
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Claire Bonneau, Medical Writer
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Claire Bonneau, Medical Writer
As a registered nurse turned medical copywriter, I love getting to combine my hands-on working experience in the industry with my passion for patient education. Always striving to create medical copy that is engaging, accessible, and entertaining for any audience, I enjoy challenging myself to think outside of the box when working on new project ideas or bringing a branded campaign to life.
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Katayoun Sabet, Medical Writer
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Katayoun Sabet, Medical Writer
I have a PharmD degree and an aptitude for clear communications. My background as an HCP in community and clinical research enables me to see the broader vision, quickly grasp the client’s needs, and deliver quality content. I value trust and human relationships as a driving force behind successful outcomes.