meet our team
Partnering with the Gibson Group means working with our amazing team of strategists, designers, writers, and account service representatives.


Read Bio
“A true partnership starts and ends with my clients. A trusting, respectful partnership rooted in collaboration helps me gain the insight we need to produce the very best results for our clients.”
Allison Boyd,
President
PROFESSIONAL
PERSONAL
Allison Boyd, President
I bring 20 years of healthcare sales and marketing experience across many categories; deep industry knowledge and the skill to develop high-performing communication plans that exceed goals. But my greatest achievements are the long-term foundational relationships I have with my clients.

Allison Boyd, President
Favourite food: Jackfruit Masala • Preferred hobby: Hiking • Go-to movie: Erin Brockovich • Sport of choice: Waterskiing • Motto for life: Lead by example • Greatest source of laughter: My husband • Perfect day: At the beach • Guilty pleasure: Chocolate

The people behind the Gibson Group
At the Gibson Group our most important asset is our people. Our talented, diverse team has one goal, to work together to deliver measurable results for your brand.
account services

Read Bio
Julia Charendoff, Office Manager
PROFESSIONAL
PERSONAL
Julia Charendoff, Office Manager
I am the office manager. I keep the team on track. And I support the team with the execution of media. My background in communications is extensive, having worked 13 years in advertising planning multichannel media. I also have a Marketing degree from Ryerson Polytechnic University.

Julia Charendoff, Office Manager
Favourite food: Crème Brulée • Preferred hobby: Reading • Go-to movie: Anything Jason Bourne • Sport of choice: Hockey • Motto for life: Be kind, show empathy & look for the positive in everyone • Greatest source of laughter: My family • Perfect day: A day on the beach on Lake Huron • Guilty pleasure: Skor Blizzards


Read Bio
Jill Dennis, Account Director/Agency Ops.
PROFESSIONAL
PERSONAL
Jill Dennis, Account Manager
I’m an experienced healthcare account manager with a flair for internal and external long-term relationship building. Having worked across a wide range of therapeutic areas, I have a broad range of knowledge and expertise that is applicable to every account I oversee.

Jill Dennis, Account Manager
Favourite food: Handmade pasta • Preferred hobby: Walking the dog • Go-to movie: Harry Potter • Sport of choice: Pilates • Motto for life: You're only as young as your spine is flexible • Greatest source of laughter: Piper (my dog) • Perfect day: A good meal with my best friend • Guilty pleasure: Natural wine


Read Bio
Pauline Edwards, Account Manager
PROFESSIONAL
PERSONAL
Pauline Edwards, Account Manager
Clients and colleagues trust me to be their "go-to person" or "right hand" for day-to-day operations. I develop strong internal and external relationships, deliver brand solutions across a range of therapeutic areas, and drive results in challenging and ever-evolving markets.

Pauline Edwards, Account Manager
Favourite food: Nachos • Preferred hobby: Crocheting • Go-to movie: Gladiator • Sport of choice: Skiing • Motto for life: A cup of tea solves (almost) everything • Greatest source of laughter: Comedy specials • Perfect day: A cup of tea, a crochet project & baking with my daughter • Guilty pleasure: Cheesecake


Read Bio
Peter Stears, Account Manager
PROFESSIONAL
PERSONAL
Peter Stears, Account Manager
My journalism degree, multimedia background and experience in broadcast is a unique asset to the Gibson Group. My determination and friendliness is calming for clients and instills confidence. I look forward to working with you and achieving great things together.

Peter Stears, Account Manager
Favourite food: General Tso's chicken • Preferred hobby: Learning to code • Go-to movie: Interstellar • Sport of choice: Running • Motto for life: What's for you, won't pass you by. Try and try again. • Greatest source of laughter: Memes • Perfect day: A morning run, eggs benny, movie, meetup at the pub with friends/family dinner that lasts into the morning • Guilty pleasure: Timbits


Read Bio
Ferial Tan, Account Manager
PROFESSIONAL
PERSONAL
Ferial Tan, Account Manager
I’m a strong project manager. I value relationships and collaboration with external and internal counterparts to all achieve our business goals together, first and foremost by providing our clients with the best solutions possible.

Ferial Tan, Account Manager
Favourite food: Kaiseki • Preferred hobby: Listening to music • Go-to movie: Gravity • Sport of choice: Yoga • Motto for life: Don’t worry, be happy! • Greatest source of laughter: Funny movies • Perfect day: A relaxing day of good friends, good food and quality time with my plants • Guilty pleasure: Coffee


Read Bio
Noelle Velarde, Account Manager
PROFESSIONAL
PERSONAL
Noelle Velarde, Account Manager
After earning my degree in Communication and Media Studies from Carleton University, I joined the Gibson Group as an Account Coordinator. Today, I assist with brand management and media execution, while simultaneously supporting the Gibson Group client service team.

Noelle Velarde, Account Manager
Favourite food: Sushi • Preferred hobby: Reading • Go-to movie: Sweet Home Alabama • Sport of choice: Skiing • Motto for life: Shoot for the moon. Even if you miss, you'll land among the stars • Greatest source of laughter: My dad • Perfect day: Waking up late and binge watching Netflix while cuddling my dog • Guilty pleasure: Sour gummy worms


Read Bio
Cindy Whitfield, Account Director
PROFESSIONAL
PERSONAL
Cindy Whitfield, RX Director
I have 30 years’ experience in healthcare marketing and communications on the agency and client side, in Rx and OTC products, Medical Devices and the Health Services industry. I have a client-centred approach and a "can do" attitude. I ramp up quickly. I work efficiently. And I deliver.

Cindy Whitfield, RX Director
Favourite food: Spicy Italian pasta • Preferred hobby: a cappella singing • Go-to movie: Young Frankenstein • Sport of choice: Dance aerobics • Motto for life: You're only here for a short visit. Don't hurry. Don't worry. Be sure to smell the flowers along the way • Greatest source of laughter: My children • Perfect day: Bike ride through the countryside • Guilty pleasure: Rich red wine


Read Bio
Asta Bukinina, Accounting
PROFESSIONAL
PERSONAL
Asta Bukinina, Accounting
I graduated from the Accounting and Finance program with over 10 years of experience in the accounting field and am PCP certified (Payroll Compliance Practitioner). I enjoy exploring emerging accounting technologies that improve efficiency and accuracy for all our clients.

Asta Bukinina, Accounting
Favourite food: Sushi • Preferred hobby: Crafting • Go-to movie: Carnage • Sport of choice: Skiing • Motto for life: Success is not final. Failure is not fatal. It is the courage that counts • Greatest source of laughter: Good comedy • Perfect day: A day spent outdoors with family cycling/hiking. • Guilty pleasure: Apple pie with lots of ice cream.


Read Bio
Anthony Lucifora, Director of Digital Strategy
PROFESSIONAL
PERSONAL
Anthony Lucifora, Director of Digital Strategy
I have 7+ years’ experience of marketing to healthcare professionals, patients and consumers. I have a small business mindset and a knack for outperforming industry benchmarks with fewer resources. And I put just as much into building relationships with clients to learn everything about their brand.

Anthony Lucifora, Director of Digital Strategy
Favourite food: Ackee, Saltfish • Preferred hobby: Walking my dog • Go-to movie: Seven Pounds • Sport of choice: Boxing • Motto for life: You can’t look at a glass half full or empty if it’s overflowing • Greatest source of laughter: My partner • Perfect day: Get up early on a summer day, going for a dog walk and partner, finishing with meal & movie on our deck • Guilty pleasure: Cruffins


Read Bio
Matthew Proborszcz, Digital Co-ordinator
PROFESSIONAL
PERSONAL
Matthew Proborszcz, Digital Co-ordinator
Being part of Gibson Group's digital department continues to provide me with a plethora of knowledge within the healthcare and marketing industries. My interest in technology pushes me to find innovative ways to execute projects, achieve goals and exceed client expectations.

Matthew Proborszcz, Digital Co-ordinator
Favourite food: Fillet mignon, blue cheese crust • Preferred hobby: Being outdoors with my dog/partner • Go-to movie: Inception • Sport of choice: Snowboarding • Motto for life: When the going gets tough, the tough get going. • Greatest source of laughter: Inside jokes with • Perfect day: Breakfast, playing sports, large family dinner and a movie • Guilty pleasure: Chocolate


Read Bio
Ali Iwai, Account
Manager
PROFESSIONAL
PERSONAL
Ali Iwai, Account Manager
I am a smart worker with an eagerness to learn and build relationships with clients and their brands. I oversee projects and organize team members to reach deadlines with efficiency and efficacy. My background in science and business drives my creative and sensible mindset.

Ali Iwai, Account Manager
Favourite food: Smoothie bowls • Preferred hobby: Exercise • Go-to movie: Anything Marvel • Sport of choice: Golf and hockey • Motto for life: The way to get started is to quit talking and begin doing • Greatest source of laughter: My golden retriever using a pool ladder like a human • Perfect day: Lounging on the dock with family and friends • Guilty pleasure: midnight snacks!


Read Bio
Emma Gray, Digital Communications Advisor
PROFESSIONAL
PERSONAL
Emma Gray Digital Communications Advisor
I am a seasoned digital marketing and communications advisor who brings over 7 years of experience working in the not-for-profit, government, and private industry. I provide strategic guidance on digital communication efforts in support of client objectives and am passionate about achieving succesful results.

Emma Gray, Digital Communications Advisor
Favourite food: Indian cuisine • Preferred hobby: Travelling! • Go-to movie: Amelie • Sport of choice: Kickboxing • Motto for life: A ship in harbour is safe, but that is not what ships are built for. • Greatest source of laughter: Almost every scene of Seinfeld featuring Jerry Stiller • Perfect day: Sleeping in, checking out an art exhibition, followed by attending a comedy show. • Guilty pleasure: Day spas. Pure heaven!


Read Bio
Kristen Males, Account Manager
PROFESSIONAL
PERSONAL
Kristen Males, Account Manager
An account manager with 14+ years of experience, I’m passionate about customer service and recognized for my ability to establish and maintain strong client relationships built on trust and delivery excellence.

Kristen Males, Account Manager
Favourite food: Carbs! Bread, pasta etc. • Preferred hobby: Rescuing animals • Go-to movie: It's a tie between The Sound of Music & Dirty Dancing • Sport of choice: Sailing • Motto for life: All good things are wild and free. • Greatest source of laughter: My dog's silly antics • Perfect day: Any day spent with my two favorite guys - my husband and my son (aka my dog) • Guilty pleasure: Cringeworthy reality TV shows! And donuts!


Read Bio
Carling Bennett, Account Manager
PROFESSIONAL
PERSONAL
Carling Bennett, Account Manager
I’m obsessed with delivering creative, strategic solutions that challenge the boundaries of Canadian Pharmaceutical marketing. I have experience managing brands across diverse therapeutic areas and life-cycles, from pre-launch through to life-cycle management. Leading with a KPI-driven mentality, I build trust and relationships with clients to form a partnership that delivers results.

Carling Bennett, Account Manager
Favourite food: Chocolate ice cream • Preferred hobby: Reading • Go-to movie: Fired Up • Sport of choice: Competitive Cheerleading • Motto for life: Do something today that you’ll thank yourself for tomorrow • Greatest source of laughter: My dog, Maeve • Perfect day: Any day that’s spent at the lake • Guilty pleasure: Reality TV

creative services

Read Bio
Brian Britt, SR. Designer
PROFESSIONAL
PERSONAL
Brian Britt, Senior Designer
Over 20 years in design, I have worked in corporate, finance, not-for-profit and, now, healthcare. I’ve learned to design solutions based on my understanding of clients’ business objectives to help them achieve their goals and position them for growth. I enjoy creating strategic content for digital, print and social media.

Brian Britt, Senior Designer
Favourite food: Tacos • Preferred hobby: Working out • Go-to movie: Field of Dreams • Sport of choice: Baseball • Motto for life: Be yourself. Everyone else is already taken • Greatest source of laughter: Geo (my dog) and good comedies • Perfect day: Watching my boys play sports. • Guilty pleasure: M&Ms & Nibs


Read Bio
Emma Bulger, Designer
PROFESSIONAL
PERSONAL
Emma Bulger, Designer
My passion for graphic design comes from a life-long interest in art and creativity. After earning my advanced Diploma in Graphic Design from Fanshawe College, I pursued a career in healthcare marketing. I joined Gibson Group as a Junior Graphic Designer, where I design creative and effective marketing materials.

Emma Bulger, Designer
Favourite food: Wood oven pizza • Preferred hobby: Thrift shopping • Go-to movie: Anchorman • Sport of choice: Soccer • Motto for life: Simplicity is the ultimate sophistication • Greatest source of laughter: The Office • Perfect day: Eating lots of yummy foods • Guilty pleasure: Chips


Read Bio
Joe Cansino, Art Director
PROFESSIONAL
PERSONAL
Joe Cansino, Art Director
I have been creating custom illustrations and graphic designs for over 20 years. I use my passion for design to inform my creative direction, keep my team inspired and help Gibson Group’s brands stay ahead of the curve. I look forward to bringing your brand to life with great design.

Joe Cansino, Art Director
Favourite food: Homemade lasagna • Preferred hobby: Working out • Go-to movie: Remember The Titans • Sport of choice: Golf • Motto for life: Treat others the way you want to be treated • Greatest source of laughter: Family and friends • Perfect day: Early golf, afternoon swim and family dinner • Guilty pleasure: Chips + chocolate


Read Bio
Frank Lum, Production Manager
PROFESSIONAL
PERSONAL
Frank Lum, Production Manager
I have over 25 years of experience in graphic design and production management for a wide range of consumer and healthcare products. I’m passionate about staying ahead of the ever-changing world of technology and I pride myself on having extensive knowledge of print and digital media.

Frank Lum, Production Manager
Favourite food: Seafood • Preferred hobby: Listening to music • Go-to movie: Anything action • Sport of choice: Hiking • Motto for life: Life is good • Greatest source of laughter: What laugh? • Perfect day: Nothing is perfect • Guilty pleasure: Video games ’til 3 am


Read Bio
Nora Smith, Medical Writer
PROFESSIONAL
PERSONAL
Nora Smith, Medical Writer
I have a BS in Communications from Concordia University and over 25 years creating strategic, authentic, compelling content that translates into successful outcomes for healthcare brands. My professional values are integrity, curiosity, continuous innovation and collaboration.

Nora Smith, Medical Writer
Favourite food: Indian • Preferred hobby: Designing jewelry • Go-to movie: Raising Ned Devine • Sport of choice: Swimming • Motto for life: When you quit, you go nowhere fast • Greatest source of laughter: Dogs • Perfect Day: Whale watching • Guilty pleasure: Montreal junk food


Read Bio
Claire Bonneau, Medical Writer
PROFESSIONAL
PERSONAL
Claire Bonneau, Medical Writer
As a registered nurse turned medical copywriter, I love getting to combine my hands-on working experience in the industry with my passion for patient education. Always striving to create medical copy that is engaging, accessible, and entertaining for any audience, I enjoy challenging myself to think outside of the box when working on new project ideas or bringing a branded campaign to life.

Claire Bonneau, Medical Writer
Favourite food: All types of curry • Preferred hobby: Baking • Go-to movie: Any 1980’s rom-com • Sport of choice: Badminton • Motto for life: The key to success is eight hours of sleep (or more!)• Greatest source of laughter: My partner • Perfect day: Hosting a party for my friends • Guilty pleasure: Kesha’s entire discography


Read Bio
Katayoun Sabet, Medical Writer
PROFESSIONAL
PERSONAL
Katayoun Sabet, Medical Writer
I have a PharmD degree and an aptitude for clear communications. My background as an HCP in community and clinical research enables me to see the broader vision, quickly grasp the client’s needs, and deliver quality content. I value trust and human relationships as a driving force behind successful outcomes.

Katayoun Sabet, Medical Writer
Favourite food: Seafood• Preferred hobby: Street photography • Go-to movie: Memento • Sport of choice: Hiking • Motto for life: Nothing is impossible. • Greatest source of laughter: Pet videos • Perfect day: A sunny day with temperatures in mid 20s, walking by the lake and brunching on a patio followed by reading a good book or watching a good movie. • Guilty pleasure:Spaghetti bolognese followed by tiramisu

Talented, driven and dedicated, the Gibson Group “can do” Team is known for partnering with their clients to deliver outstanding, results-oriented campaigns.
Need help?
Connect with us to see how our brand-aid can deliver measurable solutions for you.